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SEO ROI Calculator

Ready to measure SEO results? With our SEO ROI calculator, you’ll be able to track if your investment is yielding the traffic, revenue, and profit you’re looking for!

Let's crunch some numbers

Please enter just the percentage number (i.e. if 40%, enter 40)
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Please enter the value without a decimal or dollar sign (i.e. 100 for $100.00)
Please enter the value without a decimal or dollar sign (i.e. 100 for $100.00)
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Nice! Search could really pay off!

Total Monthly Searches
XXX
Total Visitors
XXX
Conversions
XXX
AOV
$
XXX
Net Revenue (Monthly)
$
XXX
Total Lifetime Value
$
XXX
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At Slam, we understand the importance of measuring your SEO results. That’s why we’re releasing our free SEO ROI calculator so you can track the progress of your campaigns, and how it’s affecting your bottom line. 

How Does the SEO ROI Calculator Work?

The SEO ROI calculator will allow you to easily evaluate the potential return on your SEO investment based on the following metrics:

  • Total monthly keyword volume (TMKV) - This metric represents the total amount of potential search volume for the keywords a brand is targeting.
  • Click-through rate (CTR) - This is the percentage of users who click on a website after searching for a specific keyword or phrase. A high CTR suggests that the website is appearing in relevant search results and that users find the content relevant and valuable.
  • Conversion Rate - This refers to % of visitors that convert into a lead or customer. Conversions are the number of users who complete a desired action on a website, such as making a purchase or filling out a form. 
  • Average order value (AOV) - This is the average amount of money spent by a customer during a single transaction on a website.
  • Net revenue - This is the total amount of money generated by a website, minus any costs associated with generating that revenue. Tracking net revenue allows a brand to see the overall profitability of its website.
  • Lifetime Value  (LTV) – This is a prediction of the total value that a customer will bring to a business over the course of their relationship with that business.

Brands can also use the calculator to forecast the best, middle, and worst-case outcomes for their SEO campaigns.

How to use the SEO ROI Calculator

To use the SEO ROI calculator, you can input these variables and track them over time to get a clear picture of the potential return on their SEO investment. The calculator below uses the following formula:

  • SEO ROI = Total Monthly Searches x Click-Through Rate x Conversion Rate x AOV x LTV

Getting Your Total Monthly Searches

To determine the total monthly keyword volume (TMKV), you will need to use an SEO tool like Ahrefs or SEM Rush.

To calculate the TMKV, you can add up the monthly search volume for each keyword. On Ahrefs, you can export your keyword list into Excel and highlight the 'volume' column to see the search volume for each keyword.

Getting Your Click-Through Rate

To get your click-through rate, you’ll need to divide the number of clicks on a link by the number of impressions. The best way to get this is through Google Search Console.

Google Search Console is a useful tool from Google to track SEO search traffic, performance, and fix any issues to improve your visibility in search engines.

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Getting Your Conversion Rate

Based on how you track or define a conversion, you can get these in different ways.

  1. Google Analytics: You can track conversions by setting up goals and monitoring the number of times those goals are completed
  2. Contact forms: If you have a contact form on your website, you can track conversions by keeping a Google Sheet connecting it to an Airtable form
  3. E-commerce: If you have an online store, you can track conversions by monitoring the number of orders placed

Getting Your AOV

Average order value (AOV) can be calculated by dividing the total revenue generated by your website by the number of orders placed. 

Getting Your Net Revenue

Good news! You likely already have net revenue tracked.

Net revenue is the total amount of money generated by a website or business, minus any costs associated with generating that revenue. Ask your accountant or check your accounting software to find how much money you’re making.

Getting Your LTV

LTV is calculated by multiplying the average purchase value by the number of purchases a customer is expected to make over a set period of time, and then subtracting the cost of acquiring and servicing that customer.

Start Tracking your SEO Results With Our SEO ROI Calculator

You have what you need to start measuring your SEO results and continue making data-driven decisions.

  • If you like the SEO ROI Calculator or have questions, email us at hello[at]slammedialab[dot]com. We’d be happy to assist!
  • Are you a company looking for SEO services? We got you.
  • Don’t understand SEO? Don’t worry. Take a look at our SEO terms explained.
  • Are you a small business or nonprofit looking for local SEO support? Reach out!