Kai XR
We partnered with leading ed-tech startup Kai XR to show how today’s classrooms can look like with augmented and virtual reality.
The TL;DR
Kai XR’s mission is to narrow the digital divide by giving students hands-on opportunities to in-demand technologies, preparing them for future careers and aiming to provide technology access for all students. Kai XR provides a unified digital learning platform for emerging technologies, empowering students to learn beyond the curriculum. Their simple and accessible learning resources can be used with any device, including tablets, headsets, or smart-devices.
The Challenge
How can a brand power the magic of augmented reality to schools and educators?
Kai XR’s old website didn’t convey their unique value or the excitement of their AR/VR tools. It lacked imaginative design, copy, and clear user experience, making it hard for educators to understand the full potential of this tech. Our vision? Show why Kai XR's technology is a game-changer for students and educators.
The Journey
Envisioning a future outside of the classroom
Kai XR is helping students travel to space, develop 21st-century skills, and craft their own virtual world all before lunch. With their mission in mind, we envisioned a design and a website that show what’s possible in schools — a future where, with a device, kids can go to Mars, become architects of their own world, or check out a museum far away from home. The idea was to experience the Earth and beyond through Kai XR’s website.
Crafting compelling, keyword-rich copy
We worked closely with Kai XR's founder to craft compelling, conversion-focused copy that seamlessly integrated key search terms. By understanding pain points and highlighting wins identified by the sales team, we ensured the content not only engaged visitors but also improved SEO. We focused on categories like the metaverse, virtual field trips, and STEAM programs to make Kai XR's offerings easily discoverable and appealing. We wrote with wireframes in mind, too.
Showcasing the future of education
With a brand system and copy that is future-oriented, optimistic, student-first, and fun, we entered phase two with the question: what is a better way to show students experiencing the future than by illustrating the possibilities of Kai XR’s tech?
The Solution
Playfulness & futuristic: education reimagined
We designed a brand identity system, illustrations, animations that showed what’s possible when learning happens beyond the constraints of four walls. With animations throughout the site, bold colors, and a fun & engaging approach to teaching and learning, Kai XR’s new brand sparks both curiosity and optimism for the future of education.
Balancing the technical with the imaginative: fun copy that converts
We developed our copy alongside Kai XR’s founder, Kai Frazier, to evoke the multifaceted nature of the Kai XR products. Our primary goal was writing copy for conversion while still remaining fun and informative, ranking for SEO, engaging a diverse audience, and keeping Kai’s mission the focal point at all times. Kai XR combines the technical with the imaginative through their platform, appealing to teachers, administrators, school districts, and STEM/STEAM programs all at once—a tough balancing act that our copy seamlessly achieves.
Designing for equity: every student has a seat at the table
We worked closely with the Kai XR team to develop illustrations that showed that every student, regardless of zip code, race, and socio-economic status, can get access to tech and high-quality experiences. We made it easy for both students and educators to wield emerging in-demand technologies to learn and teach beyond the constraints of traditional learning.
Hear What Our Client Has To Say
“Slam Media Lab is an incredible SEO and Webflow marketing agency that has helped us drive tremendous value for our company. I was referred to Silvia by one of our investors, and I can’t recommend them enough! They are experts in the education tech space and are always forward-looking, fast-paced, responsive, and really good at copy. We’re already ranking #1 for competitive keywords with a beautiful website and content.”
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