Sprig & Sprout: Pho & Vietnamese Sandwich Shop
We partnered with small business Sprig & Sprout, a Vietnamese restaurant in Washington D.C, to refresh the experience their customers were getting, while optimizing the website for direct orders.
The TL;DR
With over three decades of restaurant experience under their aprons, chef and owners Jen and Marc have passionately crafted the finest, authentic Vietnamese cuisine in Washington D.C. Their journey through bustling bars, renowned hotels, cozy eateries, and iconic Pho restaurants, both locally and in Vietnam, has infused every dish at Sprig & Sprout with a touch of unparalleled expertise.
The Challenge
What's our secret sauce for boosting direct restaurant orders and slashing third-party fees?
After years of frustration with an outdated WordPress restaurant site that was hard to edit and didn't represent their brand, chef owners Jen and Marc came to Slam for help. We knew we had to create a new, user-friendly design with copy that would encourage customers to order directly from their site, optimized for SEO, and help them save on third-party fees.
The Journey
Diving into Sprig & Sprout’s “Why”
We kicked things off with a brand discovery deep dive to truly understand Sprig & Sprout's goals, values, and the competitive landscape in the DMV area. This allowed us to refine their logo and develop a fresh, enticing color palette. Our goal was to modernize the brand and create a visual identity that made customers hungry and eager to order.
Design driven by playful copy
With our blueprint ready, we turned to design, inspired by playful and engaging copy that really tells the Sprig & Sprout story. The copy was crafted to be fun and informative, showcasing their authentic Vietnamese street food and unique offerings like vegan options sourced from a local Buddhist temple. Plus, we highlighted their mission-driven work with the local all-female Buddhist temple, turning delicious vegan meals into community support.
Integration with Toast restaurant software
We integrated the new design with Toast to streamline online ordering and optimize for search engines with targeted keywords. Now, customers can order directly, dodge those pesky third-party fees, and enjoy their meal without any hidden surprises—unless it's more tofu fries!
The Solution
A highly visual and colorful brand for a modern Vietnamese restaurant
Sprig & Sprout is all about freshness. It’s derived from the traditional Pho accompaniments–basil sprigs and bean sprouts. We carried this idea into visuals, creating a “fresh” identity inspired by bringing the element of sprout shapes throughout the site, and a palette that enticed eaters to see how vibrant their food is. From our brand identity, we wanted users to feel warm, welcomed, and hungry.
Growing orders & customer loyalty through copy and design
Third parties like Doordash and Uber get upwards of 30% of a restaurant’s revenue. This is why we centered the website design and copy to drive traffic to ordering directly through Sprig & Sprout ordering link. Through multiple touchpoints in the design and enticing copy, we helped Sprig & Sprout get customers excited about the food, the brand, and the business.
Restaurant SEO optimization from day one
From day one, we ensured Sprig & Sprout's local SEO was set up for GROWTH. Through on-page optimization and keyword research, we set their website and copy to rank for keywords tied to their business and brand. By migrating their website from Wordpress to Webflow, we removed all third-party plug-ins and unnecessary code that slow down a website. The result? Sprig & Sprout's website now stands tall among search engine rankings, attracting hungry food enthusiasts from far and the local DMV area.
Copy that speaks to the modern user
Our copy was crafted to resonate with today’s savvy and conscious diners. It’s playful, engaging, and informative, ensuring customers not only understand what makes Sprig & Sprout unique but also feel a connection to their mission. From highlighting their vegan options sourced from a local Buddhist temple to emphasizing zero waste practices, every word was chosen to reflect the restaurant's vibrant personality and commitment to community and sustainability. This modern, relatable copy helps build trust and encourages direct orders, making the user experience both enjoyable and meaningful.
Hear What Our Client Has To Say
The website’s design and copy are both A+ and up to the standards we wanted! I really loved working with this team. They delivered amazing copy and design. Plus they’re organized, professional, and accommodating to our busy schedule as small business/ restaurant owners.
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