As a property owner or manager for a short-term vacation rental, you likely know all about the challenges and opportunities in tourism real estate. The short-term rental market is as hot as ever–and as competitive. From navigating local ordinances to vying with other rental properties for the attention of paying guests, working in leisure is far from easy (despite what the name implies).
There’s no denying that the short-term rental market is on fire right now. For the first time ever, travelers' preferences have shifted from large, resort-style hotels to small, personalized accommodations. That's fantastic news for property owners looking to turn their assets into income!
Of course, just because it's good money doesn't mean it's a simple job. And if you want to make it in the digital era, you'll need an online marketing presence.
That's where our rental property website template comes in.
At Slam Media Lab, we’re travelers and entrepreneurs. As a leading web design agency, we understand the importance of optimizing time and money for maximum results. Thanks to our 10+ years of award-winning Webflow developer experience, we know exactly how to build a game-changing tool for property owners and managers looking to reap the benefits of online exposure–without the tech learning curve.
Our rental property website template is great for ensuring your short-term vacation rental stays competitive and relevant. As an added bonus, it will help you adapt quickly to regulatory challenges in the industry.
Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer
The fact is that relying on large booking platforms isn’t great for long-term sustainability. As more cities and regions pass laws restricting Airbnb and similar platforms, it’s a good idea to have a stand-alone website unique to your property. That way, guests can find you and book a stay without relying on a large, third-party provider. Oh, and you’ll save on commissions, too!
In this article,we'll discuss some of the benefits and must-have features included in our short-term rental template. We'll also take a look at the steps involved in setting your short-term rental website up for guaranteed success.
How to Use a Property Rental Website Template
A rental property website template is a great way to build a strong online presence for your short-term vacation rental. Instead of going through the complex logistics of hiring an entire web design team, just spend a few hours on your laptop over coffee, and your website will be ready for launch before you know it.
Designing a website the traditional way requires extensive project planning. On the other hand, we built our short-term rental website builder to get your site running live and converting traffic into reservations in less time than it takes to do a comprehensive SWOT analysis!
Here are five key steps to guide you through the process:
- Select the perfect template
- Customize your content
- Optimize for SEO and user experience
- Perform a quality control analysis
- Connect your domain and go live!
Slam's short-term rental website builder simplifies the creation of a professional online presence for your short-term vacation rental. Thanks to our professional tech skills and your amazing photos and content, you'll attract more guests and maximize your property's rental potential.
Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer
Benefits of Using a Rental Property Website Template
There are several benefits to using a rental property website template for your short-term vacation property. Let’s check out a few of the can’t-miss benefits and features included in Slam’s short-term rental template.
Professional Branding
At Slam, we're brand strategy and identity experts. That means we understand the importance of crafting branding that grabs people's attention–especially in the tourism industry. We've learned through experience that appearance is everything if you want to make an impact in a competitive market.
We aren't afraid to admit that we're digital marketing nerds. We've read all the research about how customers are more likely to remember and support brands with strong visual identities. So, when we set out to build our short-term rental template, we knew it needed robust tools to help our clients create an on-point brand strategy and identity for maximum impact.
One of the reasons branding is so important is because it builds credibility, making it more appealing to prospective guests. A nice-looking, memorable brand identity will make you stand out. It's also a great way to showcase the unique character of your property through art and design.
In the world of tourism and travel, having fun with your branding is essential, and that's exactly what Slam is here to help you achieve.
Cost-Effective
The costs involved in building a website can add up quickly–especially if you’re building it from the ground up. In addition to figuring out server logistics, there are lots of hidden expenses like design, SEO tools, hosting costs, and more. While it makes sense for large companies with online stores and a large workforce, website start-up costs just aren’t practical for property owners and managers whose primary business happens offline.
A rental property website template is a great way to save money, because it comes with the features you need to launch a fully functional, optimized site for your short-term vacation rental without all the complicated logistics. It also includes most of what you need in one easy purchase, which will help save your other most precious commodity: time.
Save Time
If you got into the rental property business with the goal of reducing your stress levels while maximizing your returns, you're in the right place. Using a rental property website template is objectively a good call that will save you time and money.
With a ready-made template at your disposal, there's no need to learn complicated tech skills or graphic design. Instead, all you need is your laptop and a few hours–plus maybe a coffee and a nice spot to work! We carefully crafted our short-term rental template to provide you with everything needed to showcase your property and manage bookings without maxing out your personal bandwidth.
In other words, we did the hard work so you can focus on getting stuff done and showing the world how awesome your short-term vacation rental is. Your success is our priority!
Responsive Design
We'll be blunt: a website that doesn't look good on mobile phones is destined to fail. If you've ever spent time squinting and pinching your screen to zoom in on a poorly designed web page, you know what we mean. Responsive design is a rental property website template must-have feature–no exceptions.
Research shows that most Internet users in the United States spend at least half their online time on mobile devices. So, if you want to cater to most of the American public, your short-term rental website needs to look amazing on smartphones, tablets, and computers alike.
Not only does this enhance the user experience, but it also increases your chances of ranking well on Google, as search engines prioritize mobile-friendly websites. In other words, mobile responsiveness is a no-brainer for your rental property website. Especially if your end-game is to secure bookings!
User-Friendly Customization
While templates do a great job saving time and money, it can be frustrating for a business owner to sacrifice customization in exchange for convenience. After all, one of the biggest advantages of using a rental property website template over a booking platform is the option to customize the site according to your property's unique brand identity and style. That's why user-friendly customization options are critical in a short-term rental website builder.
Whether it's selecting color schemes, uploading property-specific images, or customizing layout and design elements, flexible customization allows you to reflect your property's character and highlight its aesthetics. Better still, you can keep things fresh and fun by updating your look according to market trends.
When building our short-term rental template, customization was one of the most important features we considered. As Webflow experts, we know how to offer property owners and managers the best of both worlds: ease of use and customization control. We wouldn't go so far as to call ourselves miracle workers, but we come pretty close!
Pre-Made Pages
Back in the early days of the Internet, launching a website meant spending endless hours on tedious tasks like site architecture development. Thanks to a few decades of digital innovation (and the work of digital marketing wizards like Slam), creating a professional short-term rental website in this day and age is much more streamlined than it used to be.
There are several advantages to using pre-made product pages for your short-term rental website. Here are just a few:
- Ready-to-use designs and layouts
- User-friendly interface
- Professional branding and aesthetics
Forget hours spent stressing out because you can't get your navigational menu to format correctly. Our rental property website template lets you build and launch your site with minimal stress, so you can get back to focusing on what truly matters–like your content writing strategy.
SEO Optimization
Have you ever wondered how search engines work behind the scenes? Why do some websites appear on page 1 and others on page 23? More importantly, how can you crack the code and get your website in front of millions of eyes?
The answer is Webflow SEO–short for Search Engine Optimization.
SEO is the strategic science behind web page visibility on Google. It involves using targeted content and design to optimize your short-term rental website for:
- Improved searchability
- Enhanced visibility
- Increased organic traffic
In our 10+ years of experience as a website design agency, we've become bonified experts working with small business SEO, nonprofit SEO, and corporate SEO. We know for a fact that our SEO tools are some of the best in the business, which is why we included them in our rental property website template.
ADA Compliance
If you're a property owner or manager with a public-facing short-term vacation rental, your website must be accessible. In other words, it should comply with the guidelines established by the Americans with Disabilities Act (ADA), which ensures online and offline access for individuals with disabilities.
When searching for a rental property website template, it's essential to make sure it supports these five vital accessibility features recommended by the Web Content Accessibility Guidelines (WCAG):
- ALT text
- Readable fonts
- Multimedia captions
- Accessible navigation tools
- Keyboard functionality
As a socially conscious digital marketing agency, we design all our products with an eye towards accessibility. That's why our short-term rental template has all the necessary tools, making it easy to adhere to ADA web guidance.
Scalability
The short-term rental market is dynamic and diverse. From single condo units to family homes, one thing is clear: a one-size-fits-all approach just doesn't work.
Even if you're starting out with just one or two properties, that doesn't mean you shouldn't plan now for future growth. Imagine the time and money wasted if you need to re-do your whole website once your property portfolio grows! For property owners and managers just getting started, scalability is a critical consideration for your short-term rental website.
We believe in you and your goals. That's why we designed our rental property website template with an eye to long-term flexibility and adaptability. From adding future property listings to updating seasonal pricing menus, our template lets you scale your business as seamlessly as possible.
Direct Booking Features
Please bear with us while we state the obvious: if you're building a website, it's because you want people to reserve your short-term vacation rental. That's the whole point–and why you're here reading this article about how to create a short-term rental direct booking website. Even if you've designed the World's Most Beautiful Website, it won't convert visitors into paying guests without the right tools. That's why integrated direct booking functionality is a non-negotiable feature of any worthwhile rental property website template.
Here's the thing: not all booking processes are created equal. If your setup is complicated or involves multiple confusing steps, you risk losing business. Too often, prospective guests will leave your site and head to a large booking platform where they can easily enter their credit card details and hit 'Book Now.' To prevent this, we strongly recommend simplifying your reservation process–like, yesterday.
Fortunately, Slam's rental property website template has all the tools you need to streamline the booking process. Good for clients and great for you!
Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer
Technical Support
We put a lot of time and effort into building a rental property website template that delivers quality results. Of course, we didn't get to where we are today by just selling digital products and calling it a day. If we've won awards and kept companies coming back, it's because we go the extra mile to make sure our clients get more than what they paid for.
At Slam, we understand that sometimes you encounter challenges. Even the most well-designed short-term rental template in the world doesn't eliminate the need for some help every now and then. That's where our comprehensive technical support comes into play.
Whether you need help with SEO or want to ensure your short-term rental direct booking website aligns perfectly with ADA guidance, we've got your back.
If you need assistance, just drop us an email and you'll hear back from a real, responsive human being with the knowledge and expertise to quickly resolve any challenges you may face. We're here to set you up for success–a job too important for chatbots!
Rental Property Website Template Products & Resources
Imagine this: You've built out and customized Slam's rental property website template. Your content writing is on point, and your image gallery is giving serious vacation vibes. Now it's time to run your short-term rental direct booking website through a quality control process. That way, you'll ensure everything is working as it should, and save yourself from potential embarrassment in the future.
We aren't the kind of agency to sell stand-alone templates without including the tools to set them up for success. That's why we offer three free products and resources to help ensure your short-term rental website is fully optimized and ready for a successful debut:
These and other great Slam products are the perfect way to launch your website and start driving organic traffic without any unpleasant surprises. And remember, if you need support or additional services, you can always contact us for help or a consultation.
Slam Your Marketing Goals with our Short-Term Rental Template
When it comes to streamlining the website creation process, our rental property website template is as close to perfect as you'll get in this industry. Of course, we understand that some businesses require top-tier collaboration and a hands-on professional touch.
Buy Slam’s Short-Term Rental Website Template for $79 – Limited Offer
As an award-winning marketing and design agency with over a decade of experience, working alongside mission-driven entrepreneurs is our favorite part of the job. Whether you're just starting out or seeking a full-scale makeover for your existing site, we'd love to partner with you and bring your marketing dreams to life.
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Here are a few of the exceptional services we offer:
- Search Engine Optimization (SEO)
- Webflow Design & Development
- Content Writing & Strategy
- Brand Strategy & Identity
If you'd like to learn more about how to partner with Slam, contact us today for a complimentary website consultation. We can't wait to talk more about putting our skills and experience to work for you!
