If you're new to the world of SEO, the amount of jargon can be overwhelming. Meta descriptions. Canonical URLs. Alt text. Sitemaps. The list goes on and on. It can be intimidating for anyone just starting out. To help you make sense of it all and hit the ground running, we’ve put together a guide to help you learn the most common terms, learn how to optimize your site, and write articles that will help you rank on Google.
At Slam Media Lab, we believe that SEO should be accessible to everyone. Especially nonprofits and mission driven organizations. That's why we're excited to release our new guide "SEO Terms: Explained." This guide is designed to help both people who are new to SEO and experienced professionals who want to brush up their skills.
With our guide, you’ll be able to:
- Understand key terms
- How to optimize your website for SEO
- How to write content that will rank on Google.
So whether you're just getting started with SEO or you're looking to take your skills to the next level, we’ve got you covered.
SEO Terms: Why You Should Care
Search Engine Optimization — or SEO for short — is a marketing discipline where you optimize your site with keywords to rank higher on Google and other search engines. With SEO, you can push your site as high as possible in search results when people Google the keywords related to your business or organization.
Why is this important? Well, remember the last time you turned to Google to find an answer. How far down did you scroll before clicking a link? Most people don’t make it past the first few results. In fact, 28.5% of people only click on the first result. By implementing simple SEO best practices and understanding general and technical SEO terms, you could reach tons of new people.
And the best part about SEO is it’s the easiest way to reach new people who have never heard of your organization. People searching on Google are looking for authoritative, high-quality content on subjects they’re searching for. If you rank high for a term your brand cares about, that’s great brand recognition to the new visitors coming organically.
SEO Terms for Beginners
Our guide is the perfect place to get started if you’re new to SEO. You’ll be able to understand important concepts in the world of SEO marketing, like:
- What are keywords and how do I implement them
- Why and how do I use Google Search Console
- What is a sitemap and why is it important
- What are canonicals
- Why are images important to SEO and site speed
And so much more! Download our FREE SEO Terms: Explained guide today and get started on the road to ranking!
Want to start your own SEO agency? Check out our How to Start an Agency course!
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