SEO is often goes overlooked by nonprofits. At the end of this course, they turned it into a strength.
We cover everything you need to know about SEO—from the basics to technical backend fixes —that will have your nonprofit’s SEO strategy second to none in no time.
A warm welcome to all! We will share an overview of the course and lay building blocks for how we will understand and master SEO.
We’ll cover why SEO is important for nonprofits to boost online presence, raise awareness for your cause, and gain steady traffic to your site.
You’re probably familiar with doing quick Google searches, but that is just the tip of the iceberg. You’ll learn the vast capabilities of Google and how it can help you develop best SEO practices for your nonprofit.
SEO is an umbrella term that covers concepts like technical SEO, local SEO, off-page SEO, and more. By the end of this module, you’ll know what each of these types entail and how to apply them to your nonprofit.
How do you apply SEO techniques to make sure your site is the first thing people see? You’ll get a quick intro to prepare you for upcoming in-depth walkthroughs.
Remember how we said Google search is the tip of the iceberg? In this module, you’ll learn how to use Google Search Console to understand site trends, organic traffic, and how you can get more people on your site.
From crawling to indexing, sitemaps are essential to improving your site’s ranking, visibility, and traffic potential. We’ll cover how to view and update your sitemap in this module.
Discover how to identify relevant keywords that align with your mission, helping you attract more visibility and engagement from potential supporters and beneficiaries.
In this module, you’ll learn how to categorize and organize your keywords effectively, creating targeted content strategies that resonate with your audience and drive meaningful engagement for your cause.
Auditing your organization’s website can help you identify technical issues that hinder performance and improve user experience. This walkthrough will teach you how to perform an audit for long-term SEO best practices.
Titles and meta descriptions can improve click-through rates, conversions, and amplify your nonprofit’s message and reach. Learn how to craft compelling metadata content for SEO!
We’ll be going through a comprehensive walkthrough of the SEO guide tailored specifically for nonprofits, so that you’ll be able to put your learnings to active use.
Images, captions, and alt text serve multiple functions, from visual appeal to accessibility. But did you know they are great ways to boost SEO? In this module, we’ll cover how to utilize these materials to your advantage.
We’ll cover key insights into interlinking strategies that will improve navigation and maximize discoverability of your organization’s valuable content and resources.
You now know how to do SEO for your organization’s site, but how do you keep track of your performance? In this module, we’ll cover how to measure SEO KPIs, interpret data, and generate actionable reports to optimize your nonprofit’s online presence.
If you are a lean team with limited resources, you may be feeling wary on starting an SEO sprint. However, you don’t need a large team to optimize SEO results. In this module, we’ll provide practical insights on how to achieve significant SEO milestones with a small team.
We’ve helped nonprofits implement SEO strategies to boost site traffic and crush their marketing goals for years. Hear how!
Slam really helped us optimize the site for UX, SEO, and speed. They worked on optimizing the website's performance and speed by removing unused plugins and unnecessary code. They also conducted a comprehensive technical SEO site audit and resolving issues such as padding and spacing, linking issues, and navigation problems would contribute to improved user experience and website functionality.
Slam’s project management is amazing, and they’ve always been willing to incorporate feedback from young people throughout the process. Additionally, they respond very quickly. We use a Monday board to track progress, and at one point, we had weekly meetings to check-in.
Slam Media Lab successfully helped our team refocused our content strategy and creating quality content for the site, resulting in an increase in traffic and organic keywords being indexed. They led an organized process, ensuring a smooth workflow and allowing them to deliver the best results on time. They deeply care about their clients and go above and beyond to make sure we get the best results possible! Highly recommend!
Slam Media Lab is one of the leaders in SEO & web development for social impact organizations. Silvia and her team delivered and created content to reach young people through organic search.
When Silvia launched Slam Media Lab, I knew that there was no other person to lead digital. We hosted LTX Quest 2021, the largest gathering for Latinx professionals. Thanks to Silvia’s digital and strategic leadership for the website/social/email, we had close to 5,000 attendees join us to build collective power for the Latinx community. The event went on to reach millions of people organically. But what was most impressive is the deep connections she built with all attendees as she shared her story, her identity, her vision for the future.
Slam Media Lab are our trusted SEO partners. Great quality content matched with extensive keyword research and grouping that performs. They've grown our organic traffic within a few weeks, ranking #1 for many topics. Unbelievable brilliance and grit. We're excited to continue working with them.
Thousands of people are searching online for nonprofits like yours. Don’t miss a single donation, volunteer, or fundraising opportunity again with our SEO for Nonprofits Masterclass!
We don’t accept refund requests unless it is stated clearly on a sales page. We apologize for the inconvenience but please understand that once a purchase has been made; and the resources have been downloaded or the course secrets have been learnt – it lives with you forever. Instead of requesting a refund, we highly encourage you to ask questions, make the most of your engagement within the community and leverage the new product or knowledge to your advantage!
The receipt you receive is acceptable for tax purposes. It has all the information you need to claim it as an expense for your business/student expenses. You can learn more about your receipt here.
Once you have purchased it, you will receive free updates for a lifetime. We'll drop new resources and updated videos from time to time, so be sure to check back!
Here at Slam, our mission is simple: to help you get more business, make an impact, and win online! We’ve done it several times, so we know what’s up. We’re a fast-moving team that delivers high-impact web design, branding, content strategy, and SEO solutions to companies on a mission to shape the future. Ready to slam dunk on digital? Contact us here.