Global Internships by Intrax
Navigating the US visa application process can feel like rocket science. Luckily, Intrax Global Internships keeps applicants firmly on the ground with their years of expertise. In an effort to share their deep knowledge with an even larger portion of prospective interns, they partnered with Slam Media Lab for long-term SEO engagement.
The TL;DR
Intrax Global Internships’ mission is to provide high-quality educational and work programs that connect people and cultures, inspire personal growth, and prepare individuals to succeed as global citizens. The company simplifies legalities across borders to help interns secure J-1 visas. Through Global Internships, people from around the world gain international work experience and companies in the US gain new global perspectives on business.
The Challenge
How can we amplify deep visa knowledge for interns worldwide and rank #1 for those keywords?
When it comes to finding resources to apply for an internship and a work visa outside the U.S., your best resource is Google. The challenge was that many of their competitors including government websites, had landing pages for those exact same words. Global Internships reached out to Slam to grow their website traffic to attract both more international students and employers looking to hire interns abroad. We both knew there was an incredible opportunity. Through our engagement with Global Internships, we were able to bring hundreds of thousands of students answers to their burning J-1 visa questions.
The Journey
Keyword research and strategy development
We dove head-first into a content-focused campaign, producing blog posts that answered key questions about both the J-1 visa from a student perspective and the internship program from the companies that were hiring.
Localization through Webflow
We utilized Webflow to localize content for different languages and regions. This approach allowed us to create specific landing pages that addressed the unique requirements and questions of students from various countries, making the information more accessible and relevant.
Creating Content from the Hiring Process Perspective
We developed content aimed at companies and law firms involved in hiring international interns. This included detailed articles and resources about the legalities and benefits of the J-1 visa program from an employer's perspective, helping them navigate the process and attract international talent effectively.
The Solution
Keyword research and strategy development
We dove head-first into a content-focused campaign, producing blog posts that answered key questions about both the J-1 visa from a student perspective and the internship program from the companies that were hiring.
Localization through Webflow
We utilized Webflow to localize content for different languages and regions. This approach allowed us to create specific landing pages that addressed the unique requirements and questions of students from various countries, making the information more accessible and relevant.
Creating Content from the Hiring Process Perspective
We developed content aimed at companies and law firms involved in hiring international interns. This included detailed articles and resources about the legalities and benefits of the J-1 visa program from an employer's perspective, helping them navigate the process and attract international talent effectively.
Hear What Our Client Has To Say
Slam Media Lab are our trusted SEO partners. Great quality content matched with extensive keyword research and grouping that performs. They've grown our organic traffic within a few weeks, ranking #1 for many topics. Unbelievable brilliance and grit. We're excited to continue working with them.
FAQs
Global Internships is an international education program under the Intrax family that places college students and recent graduates in internships abroad, combining professional development with cultural exchange through J-1 visa sponsorship.
Slam Media Lab (slammedialab.com) developed SEO and content strategy for Global Internships — creating visa guide content, destination pages, and keyword- targeted articles that capture students researching internships abroad and J-1 visa requirements.
International education SEO targets students in the research phase of a high- stakes decision. Effective content answers their specific questions: visa requirements, stipend details, application deadlines, destination guides, and program comparisons. This content captures intent-rich searches and builds trust before a student inquires.
Destination-specific landing pages, program comparison guides, visa requirement explainers (J-1, Work and Travel), alumni testimonials, application process walkthrough, FAQ pages, and program-specific blog content targeting the search terms prospective participants actually use.
Yes. Slam Media Lab (slammedialab.com) specializes in SEO for international education and exchange programs — building content strategies that grow organic acquisition from students and participants across multiple countries and visa categories. +++
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