Worklife Ventures
Venture capital can get stuffy and corporate. Worklife is throwing open the windows. The firm invests in tools that power flexible, joyful, and creative work. They called us in to push content that’s as innovative as they are.
The TL;DR
Worklife Ventures began as a marketing exec’s weekend angel investing hobby. Since then, the firm has invested in 9 unicorns and backed more nonbinary, genderqueer, and people in same-sex relationships than any other firm. Worklife Ventures is the first venture capital firm designed for the new era of builders, creators, and individual contributors. We partnered with Worklife to build its content distribution engine and grow its online web presence. Over the course of 4 months, we’ve grown search from 0 to 3K hits per month, published pieces on founders and future of work trends ranking #1 in Google, and redesigned and restructured pages to better align with Worklife’s cutting-edge brand identity and SEO.
The Challenge
How do we make VC content that makes the fund stand out on its own to both founders, operators, and a general audience?
When Brianne first came to us, she knew exactly what she wanted — to turn her content, podcasts, and interviews with founders and operators into something that people actually want to read. The truth is that venture capital content is often too technical and difficult to digest. Our challenge was to highlight surprising stories, show trends early, and use language anyone can understand, all while ensuring the content would rank well on search engines, free from buzzwords and corporate jargon.
The main challenge with search? The keywords were competitive (e.g., AI, future of work) or highly covered by high DR domains (e.g., creators, founders).
The Journey
Technical SEO optimizations before deploying all the content
We revamped the blog by implementing SEO best practices, including:
- Creating a user-friendly Table of Contents (ToC)
- Adding breadcrumbs for better navigation
- Implementing structured data for enhanced search visibility
These enhancements improved both user experience and SEO performance, making the content more accessible and easier to navigate. Plus, we updated the homepage to add sections featuring the content to index faster.
Crafting strong, creative stories
Our team of writers learned everything about Bri and the Worklife brand. We focused on producing long-form content designed to outrank competitors. By incorporating rich media such as videos, infographics, and interactive elements with intensive keyword research on the names of entrepreneurs and brands Worklife has interviewed, we became storytellers with an SEO edge.
Acquiring links naturally
Leveraging unique insights from Brianne’s interviews, we crafted valuable, shareable content that naturally attracted backlinks from high-authority domains. This strategy significantly boosted our search rankings and reinforced our content’s credibility.
The Solution
Taking site visits to the next level
When Worklife came to us, they had a ton of editorial-quality startup and founder stories on their site. But the readership wasn’t there. We partnered with them to make their search results work as hard as their founders. Over the course of four months, we optimized blog content and increased Worklife’s site traffic from 0 to 3k monthly visitors.
Amplifying founder voices early on
Worklife Ventures is just as interested in writing about the founders building diverse, difference-celebrating teams as they are about funding them. We worked with the team to bring even more impressive stories to their site because soon enough they will be known and searched by the world. Some highlights:
- Glow Recipe’s BFF to co-founders Christine Chang and Sarah Lee
- Shuo Wang, Co-founder and Chief Revenue Officer of Deel
- Power couple and CRWN magazine co-founders Lindsey Farrar and Nkrumah Farrar
Local SEO: Driving web traffic to Worklife Studios (online and on foot)
In-person communities are strengthening alongside digital communities; remote work frees up time to meet neighbors, frequent local businesses, and spend time with friends. Worklife decided to go all in on this trend and opened an IRL space in LA for exclusive events and pop-ups.
We worked with the firm to get the word out about their new space through local SEO; from setting up Google My Business, Yelp, and Instagram location to designing a landing page optimized with keywords.
Hear What Our Client Has To Say
We’ve been working with Slam for months now and they have been nothing short of amazing. They are absolute rockstars — super responsive, transparent, upfront, and fast. Their team is beyond talented and they have helped us build a better website that is already ranking for trends we’re spotting, brands we’re highlighting, and stories we’re amplifying. Thank you Slam!
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