CJAM Consulting
Slam Media Lab teamed with CJAM Consulting to design a new website that is as thoughtful, accessible, and impactful as their work with arts and nonprofit communities. Together, we built a digital home that celebrates CJAM’s mission and brings their story to life online.
The TL;DR
CJAM’s website and brand were overdue for a refresh—it lacked the vibrancy, movement, and modern feel that their work truly embodies. From colors and fonts to the overall design direction, the site didn’t reflect CJAM’s values, solutions, or the communities they serve. We came in, understood their vision, and built a site alive with the energy, clarity, and purpose that CJAM brings to every project.
The Challenge
How could we make CJAM’s full portfolio and client stories come alive?
One that doesn’t just look good but feels like CJAM—vibrant, professional, and packed with purpose? We knew the site had to do more than show services; it needed to tell a story, spotlight their clients, and create an immersive experience that would keep visitors engaged and inspired. Our goal: to create a digital space that’s every bit as impactful as CJAM’s work.
The Journey
New fonts, fresh colors—A brand identity that Feels like today’CJAM
We started by diving into CJAM’s core values and market positioning to shape an all-new brand identity that truly feels like CJAM. Through collaborative sessions, we homed in on their commitment to community, clarity, and cultural impact, translating these values into vibrant colors, fonts, and a refined design direction that set the tone for the site.
Designing to simplify, showcase, and WOW
On CJAM’s old site, it was tough to tell who they served or the kind of work they did. Our mission? Make CJAM’s services and impact easy (and fun!) to explore, while creating a clear path for potential clients. We mapped out an intuitive flow, building a site where visitors can instantly grasp CJAM’s expertise and explore their offerings naturally. From smart call-outs to smooth navigation, every element was designed to both impress, n drive new opportunities their way.
Motion, action, and impact at every step
From the start, we knew the site needed more than just good design; it needed to feel alive with the same energy that CJAM brings to every project. Candace, founder and CEO of CJAM, envisioned a site that didn’t just tell a story but immersed visitors in it. So, we designed interactive elements—scroll-based animations, hover effects, and smooth transitions—to make every section feel dynamic. Each movement was carefully thought out to spotlight CJAM’s clients and projects, drawing visitors in to explore and experience CJAM’s impact firsthand.
The Solution
Colors that speak—A palette with purpose and presence
The color palette for CJAM was selected with intention, blending creativity, sophistication, and professionalism. The warm white provides a clean, approachable backdrop, symbolizing clarity and trustworthiness, while the natural green speaks to CJAM’s commitment to growth, sustainability, and balance—qualities essential to their work in institutional project planning. Deep purple adds a layer of sophistication and creativity, evoking innovation and forward-thinking approaches that reflect CJAM’s dynamic practices. Finally, navy grounds the design, conveying professionalism and authority, especially on client and case study pages where CJAM’s reliability and expertise shine.
Movement, excitement, and joy as you scroll
Starting with the homepage, we wanted to make a strong, immersive first impression. We introduced a smooth fade-in animation on page load, gradually revealing photographs from CJAM’s diverse client base. Paired with a subtle parallax scroll effect, this gives the images a sense of floating upward as the user scrolls, creating a captivating experience that pulls them further into CJAM’s world. The “Clients” page takes this further with scroll-based animations, moving images from the bottom up to give a gallery-like feel, focusing attention on CJAM’s impact. Finally, on the Services page, a horizontal scrolling carousel showcases CJAM’s client work and daily operations, adding a touch of professionalism and flow.
Every page on CJAM is a spotlight
Each service page, testimonial, and case study is designed to stand on its own, so if visitors land on any page, it grabs their attention and highlights CJAM’s work immediately. This interconnected structure strengthens SEO by building an internal link network across the site, making it easy for users and search engines alike to discover CJAM’s full range of services. We also used assets from CJAM’s clients, featuring case studies on multiple pages to keep their real-world impact front and center.
Hear What Our Client Has To Say
Sparked Your Curiosity?
Read more of our case studies and learn about how we slam, so you can jam.
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